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Logo process with wcd...
Stage 1 - Pencil Sketching
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A lot of the time with logos I go to my sketch book first, just to find inspiration and ideas that will help shape the logo and where I can find flow, and some unique ideas to build into the concept.
Stage 2 - Concept
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Where I take all sketch ideas and work on the computer to make a harder proof, this is still a loose representation of the final files but if the client feels good about the direction, this is where I continue to develop it once more on my own and then generally we move into the proofing stage...
Stage 3 - Proofing The Concept
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This is the part most designers limit and I don't for a few reasons, I find it more important to do five or six adjustments to a solid concept to shape it, than I do to nit pick this process, thus getting to final files quicker and without hidden costs to the client.
Stage 4 - Final File Turn Out
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Where I take the final proof the client is happy with and turn out the final files in PNG, JPEG, SVG and PDF vector files, as well as some scaled down social media files.
